Help highlight education 'heroes' with SPARK videos
At the Annual Meeting, we launched a new collaboration with the Georgia Vision Project. The SPARK! Campaign Video Project will use short videos from current students and recent graduates from around the state to highlight the amazing work of our teachers and the difference they make for our students and their success. But we need your help to gather these very short videos— recorded on a smartphone or tablet— that answer the question "Which adult makes (or made) a difference for you at school?" Please share information about the video project with your school community. Submit videos to firstname.lastname@example.org. Videos also can be posted and tweeted with the campaign hashtag: #SPARKgeorgiaED.
Spring Into Action: One Day Professional Development
May 9th, 2018
The Georgia School Public Relations Association (GSPRA) is offering a one-day professional development event on March 9, 2018 that is open to anyone working in school public relations, communications, marketing or strategic planning. Please consider joining us!
The GSPRA “Spring Into Action” One-Day Conference will be 9:30 a.m. to 2 p.m. Friday, March 9, at the Cherokee County School District’s offices (1205 Bluffs Parkway, Canton, Ga. 30114). Registration opens at 8:30 a.m., with networking from 9:30 to 10 a.m.
The cost is $50 for GSPRA members and includes coffee and donuts, boxed lunch and snacks… and a day of learning and networking! The cost for non-members is $75 (which includes GSPRA membership through the Annual Conference in the fall). The main topic will be strategic communications planning, with additional sessions focusing on social media and more.
Break-Out Session: Strategic Communication Planning
Lesley Bruinton, APR
Lesley Bruinton, APR is the Public Relations Coordinator for Tuscaloosa (Ala.) City Schools. She is also an APR practitioner with more than 15 years experience and award-winning work in television, journalism, and public relations. She will be speaking on the national stage at the 2018 NSPRA conference in Anaheim using the same topic, but we get to hear her first!
Break-Out Session: Video in Social Media
Cory Mason serves as the Assistant Communications Director of Williamson County Schools in Franklin, TN. With over seven years in news and ten years with Williamson County, Mason is sure to give some great videoing tips for social media.
So you are new to school public relations and have questions about GSPRA - great! The Georgia School Public Relations Association (GSPRA) was chartered in 1973. We are a professional organization for school communicators and school-community relations specialists. Your title doesn't have to say 'Communications' or 'Public Relations' to be a member of GSPRA. Those districts that have a PR, Communications, or Community Engagement function are all welcome to join GSPRA. If that is a Superintendent, great! If that is a person who performs the role of community engagement, great! There are tools that we have to help you be successful in reaching your community members.
Here's a little GSPRA History:
GSPRA is an affiliate of the National School Public Relations Association (NSPRA) and was designated as a Blue Ribbon Chapter of NSPRA for 25 years, until the launch of the NSPRA Mark of Distinction Awards. In 2010 and in 2015, GSPRA earned NSPRA's Mark of Distinction as an Exemplary Chapter. GSPRA members have also earned the prestigious Awards for Distinguished Service in both the single project and year-round project categories.
GSPRA is a vital medium for exchanging information across the state. With idea sharing and knowledge sessions, our professional organization provides the tools needed to be a successful school communicator. Our members are our biggest assets as we have newcomers to school PR as well as veterans. We are enriched by the addition of each member.
GSPRA offers many quality services, resources, and support for our members; including mentoring for new communication staffers. There are regional and statewide conference opportunities that each communicator can benefit from. In 2010 and 2015, our GSPRA chapter was recognized as an Exemplary Chapter by NSPRA.
As a partner with the Georgia Vision Project, GSPRA has committed time, talent, and resources to support the work of the SPARK! Campaign by providing a "toolkit" with ideas, examples, and inspiration from around the state, including logos, videos, a monthly idea generator for celebrating education, web resources, and examples.
Districts are welcome to review the contents of the SPARK! Campaign Toolkitfor inspiration. GSPRA members are encouraged to submit materials (videos, stories, print materials, newspaper articles that you pitched, etc.) that illustrate how you celebrate success stories in your district. The Toolkit will be refreshed as additional resources are identified and as GSPRA members provide additional examples.