Name: Hayley Greene, CCC
Position & Organization: Public Relations & Marketing Specialist, Bulloch County Schools
What do you enjoy most about school PR?: I have worked in public relations for 30 years - 20 years in the private, corporate sector, and 10 years in the public sector with school public relations. I have always enjoyed media relations and finding out little known facts to help tell people's stories. I love it when I find a topic and have the time to write a feature story.
What project are you most proud of in your district/organization?:
The most recent project of which I am most proud is our Cultural Diversity video. It was part of a larger cultural diversity project and campaign in collaboration with our Human Resources Department. The video received the 2018 Georgia School Public Relations Association's Best-in-Class Award for Multimedia, and it received the 2019 Best in Class Award for Employee Recruitment Materials from the Georgia Association of School Personnel Administrators. The video is posted on our district website's homepage at www.bullochschools.org
Favorite apps on my phone: My favorite apps on my phone are GroupMe, social media apps, Ripl, and I'm experimenting with the Adobe Spark video app now.
Favorite book on my bookshelf/nightstand: The latest book I read was not really a PR book, but it has drastically changed the way I give feedback in meetings and to internal and external requests. It's Crafting the Feedback Teachers Need and Deserve: A Guide for Leaders, by Thomas M. Van Soelen. It was part of a professional development class my district offered, and learning how to give appropriate feedback using conditional language to guide and not offend, intimidate, or assert my ideas over the creativity of others. I recommend it.