• HOW TO TELL OUR STORY

    Click here to download a PDF of this list.
    Click here to download an editable Word document, and customize this promotional plan to support your district. 

     

    Month

    Education-Related
    Observances and Activities

    Suggested
    Promotional Focus

    Examples of Activities

    August

     

    • Back-to-school

     

    Highlight:

     

    • Classroom teachers

     

     

    • Letter to the editor celebrating the school start
    • Profiles of innovative teachers on website, in publications
    • Engage audiences with social media (see below)

     

    September

     

    • National Preparedness Month
    • Constitution Week/Citizenship Day
    • International Literacy Day
    • Grandparent Day

     

    Highlight:

     

    • Public education as a cornerstone of democracy
    • Reading, literacy
    • Safety
    • Readiness

     

    • Conduct a student video contest on public schools and their role in our country’s prosperity
    • Blog post on how our schools prepare students for their future
    • Profiles of successful students on website, in publications
    • Invite grandparents and school “neighbors” without children in schools to attend special activities, team student groups with senior centers (“senior” prom, etc.)

    October

     

    • Computer Learning Month
    • National Principals Month
    • National School Lunch Week
    • National/Ga. School Bus Safety Week

     

    Highlight:

     

    • Outstanding leaders
    • Technology in schools
    • Support staff

     

     

    • Technology open house with student-produced work and presentations
    • Profiles of outstanding leaders on website, in publications
    • Share fact sheet, make presentation to business community
    • Highlight contributions of support staff in school marquee signs (we love our drivers!, school lunch rocks!, etc.)

     

    November

     

    • Ga. Apply to College Month
    • Election Day
    • Veterans Day
    • American Education Week
    • National Parental Involvement Day
    • Thanksgiving

     

    Highlight:

     

    • Classroom teachers
    • Successful graduates
    • Public education as a cornerstone of democracy
    • Involved parents

     

     

    • ThankATeacher: Encourage students and parents to use social media to thank a teacher (#ThankATeacher, #SPARKEDinGa)
    • Profiles of successful graduates on website, in publications
    • VIP event for very involved parents
    • College-going Celebration

     

     

    December

     

    • Bill of Rights Day
    • Legislative Priorities

     

    Highlight:

     

    • School funding
    • Board Members

     

     

    • Profile of Board on website, in publications
    • Share infographics that show statewide gains
    • Guest editorial about value of public education from elected official

     

    January

     

    • National Mentoring Month
    • Georgia General Assembly opens
    • MLK Day

     

    Highlight:

     

    • Value of mentors
    • Community partners
    • Importance of civic engagement
    • Volunteerism

     

     

    • Profiles of mentors, partners on website, in publications
    • Invite community for school tours, events, performances
    • Highlight student volunteers who have made a difference in the community
    • Provide volunteer opportunities for community

     

    February

     

    • National Technical Education Month
    • National School Counseling Week
    • National PTA Founders Day

     

    Highlight:

     

    • Career education
    • Counselors
    • Home-School Partnership

     

     

    • Profiles of counselors on website, in publications
    • PTA activities
    • The Face of Public Education in Georgia (SPARK photo album via Flickr or Instagram, #SPARKEDinGa)
    • Highlight innovative career/college preparation initiatives

     

    March

     

    • Music in Our Schools Month
    • Youth Art Month
    • Exceptional Children’s Week
    • National Foreign Language Week
    • Read Across America
    • National Agriculture Week
    • National School Breakfast Wk

     

    Highlight:

     

    • Arts in our schools
    • Language education
    • Special education
    • Allied services

     

     

    • Arts celebration (student and staff work and performance) in the community
    • International festival (FL students, community partners, int’l business)
    • Profiles of special education teachers on website, in publications
    • Invite dignitaries in to read for RAA
    • Promote farm-to-school (SNP, classroom) connections

     

    April

     

    • School Library Media Month
    • National Environmental Education Week
    • Week of the Young Child
    • National Volunteer Week
    • Natl. Student Leadership Wk
    • Administrative Prof. Week

     

    Highlight:

    • Media centers and information literacy
    • Early childhood learning
    • School volunteers
    • Student leaders
    • Support Staff

     

     

    • Profiles of media specialists on website, in publications
    • Invite public to outdoor classrooms, promote green activities
    • Reach out to pre-K families with kindergarten activities
    • Celebrate volunteers and support staff
    • Highlight student leaders… principal/superintendent for a day, facilitate meeting between student leaders and lawmakers or school board members

     

    May

     

    • National Physical Fitness and Sports Month/Week
    • Teacher Appreciation Week/Day
    • Appreciation days for SNP, school nurse, school police, custodians, education bosses
    • Graduation

     

    Highlight:

    • Classroom teachers and leaders
    • Appreciation for all staff
    • Graduates ready for college, career, and life

     

    • Ask graduates to “Share Your Dreams”… show how your schools helped prepare students to pursue their dreams
    • Video with Teacher of the Year
    • Celebrate teachers and staff
    • SPARK photo frames at your schools, SPARK photo booth at school field days or other events

     

     

     
Last Modified on December 2, 2014